4 Reasons You Need A Website Redesign in 2020
Your website is one of the most important platforms you have to grow your business and to communicate with consumers. From e-commerce and lead generation to acting as a home base for email and social marketing goals, your website is an invaluable and multi-faceted tool for your business.
Here are the 4 reasons 2020 is the perfect time to invest in a website redesign:
- To breathe life into outdated creative and graphic design
- To improve user experience and web design
- To reach audiences where they are
- To better reach goals and understand what your customers want
It’s time to breathe life into outdated creative and graphic design.
15 seconds. That’s how long you have to grab someone’s attention when they first get to your site. At a time when the overall attention span is rapidly decreasing if you’re relying on cookie-cutter graphics and a one-size-fits-most approach to web design than you’re missing out on opportunities and leaving money on the table.
We can agree that a website needs to accurately and uniquely represent each company. But have you considered that outdated graphic design or overcomplicated web design could be hurting your company’s bottom line?
As a platform, your website communicates your brand — your mission, values, and priorities as an organization. From the fonts, colors, and images on the homepage to the wording of a call-to-action graphic design and web design affect how and how long audiences engage with your brand’s messaging. Consumers are more likely to stay on a site that is unique and visually appealing.
Creative graphic design, like the work NailBiter produced for Allgood Adjustments in Kennesaw GA, communicates your brand identity while keeping people on your site.
In addition to overcoming the 15-second hurdle, innovative web design and captivating graphics can contribute to positive consumer sentiment and increase the time spent on your site.
Redesign to improve user experience.
Just as graphic design is about more than a logo and a color palette, user experience is more than a buzzword. It is where business, technology, and design merge.
Your website, as an extension of your brand, reflects the overall experience of your company. As a part of the web design process focusing on user experience ensures that your website will create positive interactions and associations with your brand and business and that your site will meet the needs and wants of your audience. Some critical aspects of user experience include reliability, consistency, and ease of navigation.
A website designed without user experience in mind will not successfully communicate your value as a company or your vision as a brand. Why? When the user experience on your website is frustrating — when your website is slow to load, hard to use, easy to get lost on, or (worse) throwing 404s and errors — your website can hurt your business by leaving negative impressions of your organization.
That’s why investing in web design that prioritizes your audience’s experience and needs will pay off in the end. One example of this is mobile.
Redesign to better understand what your customers want and meet your goals.
It’s not wise to simply guess what users want or to make assumptions on how to best engage them. Instead, your web design should be based on data. Data-based decisions about web design and site content will better ensure your success.
To make data-informed and data-based decisions about web design, a company must define their audiences, identify what they like and want, and design a website that meets their audience’s diverse needs and interests — while still aligning with their goals as a company. It also means continuing this process as time goes on. This is no small task.
Ensuring a website helps meets the needs of consumers and the goals of an organization are made easier when the website collects helpful analytics and offers insights.
When done well, collecting and tracking user analytics can offer companies a glimpse into a customer’s journey on their website, including the pages they viewed, how long they stayed, where they clicked, and more.
Your website should be designed to provide analytics and metrics that help you measure the success of your actions as they relate to your goals. That way you are always making informed, data-based decisions where graphic design, content strategy, and web design are concerned.
If your website doesn’t provide meaningful insight into customer’s wants and needs to inform decision making, 2020 is the perfect time to redesign.
Business owners have so much on their plate, that inevitably, something falls behind. Small-business owners especially are a one-man show, juggling all the responsibilities of marketing, sales, customer service, billing and more. Your business deserves a site that gets you the most for your time, energy, and bottom line.
Ready for a website redesign?
We’ve got your back!
NailBiter is a full-service brand-marketing solutions firm based in Long Island, New York. From graphic design and web design to search engine optimization and email automation, Nailbiter relies on data to design 360-degree marketing solutions for its clients.